The War against Social Media

General / 04 February 2018


The War

As I said last week I have started a war against social media. And I call it "a war" because it is soooo much work. It might not look like so, but trying to be active in a lot of different pages at the same time is really time consuming. Specially for me that I haven't ever been much of a friend of social media.

So here I am now trying to manage a facebook page, instagram, twitter, youtube, twitch, a blog, three different online portfolios and participating on a couple of forums. So, yes, it is a lot of work and I am just starting. There is some stuff that I need to set up and some other things that I still need to figure out. I suppose that I will eventually get the hang of it and it will become easier.

But for all of this to really work as intended (meaning getting my work in front of a lot of people) there is an essential ingredient that must not be forgotten: consistency.


Consistency, that elusive b****

Everyone that recommends using social media as a means of self-promotion emphasizes the importance of being consistent. You are supposed to be consistent with the time and with the quality of the posts. By publishing regularly in any social media portal you teach your audience to expect your publications. That is the best way to keep your audience engaged. That, and publishing interesting stuff. If your posts are bad or uninteresting, you will not get many followers, don't you think?

In order to achieve both consistency in time and quality I will need to find balance between the two. I need to schedule my social media interactions in a way that allows me to be active regularly and with good quality posts (specially when sharing art). But this is something I still have to work on. Scheduling might be a future blog post, when I figure out a schedule that works for me. For the moment it seems that a blog post per week is an achievable goal and that makes me happy. It might be a baby step, but it is still a step forward.


That's all for today. Thanks for reading and see you again next week.

Alejandro.